My game got featured on Steam's front page, here are the numbers

Hey everyone, I'm Chewa, the developer behind 'The Matriarch', a party game for 2 to 8 players.

https://store.steampowered.com/app/1773180/The_Matriarch/

Last Sunday, The Matriarch was featured on Steam's front page for a daily deal. (one click away from the front page to be precise since it was in the second tab of 'Special Offers'), some may wonder what it does to your game, so I thought about sharing some insights here.

(https://i.imgur.com/TV5g8bv.png)

To get the Daily Deal, I reached out to Steam's support saying I had a big update + discount coming up and simply asking if I was eligible. Though my game reached the 'magical' threshold of $250k gross lifetime revenue, it was generating between $2k and $4k net in recent months so I didn't think it would be enough, but to my surprise, I got a quick reply asking me to choose a daily deal spot.
Other developers told me they have more monthly / lifetime revenue but got refused a daily deal spot, so I'm not sure what parameters Valve takes into account, maybe wishlists? (the matriarch had 80k WL before the deal) . Anyway, I'm very thankful to Valve for this feature, here is what it did to The Matriarch.

For context, the game had a 60% discount on a base price of $4.99,
- Copies sold during:
30 days before the DD: 1130
48h after the DD started: 6677

- Steam Revenue:

30 days before the DD: $3,920
48h after the DD started: $9,137

-Wishlist:

30 days before the DD: -51
48h after the DD started: +7000 (quite surprising, I thought the discount would make it go down)

- Average daily peak concurrent users

30 days before the DD: 22
48h after the DD started: 179

- Average daily active users

30 days before the DD: 115
48h after the DD started: 1757

- Page impressions/visits

30 days before the DD: 540 000 imp / 25 000 visits
48h after the DD started: 10 million imp / 200 000 visits

Afaik I didn't have any significant media/influencer coverage during the DD, so most of the traffic/sales happened within Steam. The tail effect is also not negligible, 5 days after the end of the DD, the average daily active users is still 3 to 4x more than the average I've seen in the past year.

On the flip side, I had a lot more negative reviews than usual, ('mixed' review during the DD, it even went into 'mostly negative' for a couple of hours, they were mostly related to the multiplayer nature of my game and the lack of available public servers), this might have hurt the sales figure.

Another objective was to use the visibility of the DD to promote my upcoming game and gain some WL ( [https://store.steampowered.com/app/2595530/The\_Masquerade/](https://store.steampowered.com/app/2595530/The_Masquerade/) ), I included a link to its steam page in the main menu of The Matriarch, as well as in the matriarch steam announcement, but it resulted in an underwhelming +250 WL (shows I have a lot of to improve!)

But overall a very positive event, I'm glad for the opportunity and happy to provide other numbers if needed.

(As a side note, I'm writing a paper about predatory practices in live-service games, and I'm looking for a gaming news outlet if anyone knows any that might be interested)